CORE BELIEF
Great design starts with truly understanding your vision. By tailoring my approach to your needs, we work together at every stage ensuring the final design is something you love and are proud to stand behind.
From logos to websites and print, I’m here to make the process smooth and enjoyable, delivering results that not only look great but work for your business in the long term.
“THE PROCESS: FUN, INQUISITIVE, DISCIPLINED, AND CHALLENGING. THE SERVICE: PERSONAL, ATTENTIVE, PROFESSIONAL AND VERY PROACTIVE. THE OUTCOME: VISIONARY, COMPLETE AND NOT A CRUMB LEFT OVER. THE END RESULT: UNASSUMINGLY BRILLIANT.”PETER & NICK BIASOTTO - SIITE
PROCESS OVERVIEW
The approach most projects take.
INITIAL CONSULTATION
We start off with a chat to get a sense of your ideas and goals.
RESEARCH & INSPIRATION
I delve into research to find inspiration that aligns with
your vision.
CONCEPT DEVELOPMENT
Creating initial concepts for you to check out, making sure they align with your goals.
CONCEPT
REFINEMENT
Based on your feedback, I refine
and develop the chosen concept.
SERVICES PROJECT EXAMPLES
Tailored to suit your specific needs.
DESIGN DEVELOPMENT
Craft and polish the design, ensuring it meets technical requirements.
FINAL
DELIVERY
Provide the final designs in the necessary formats, ready for various uses.
POST-PROJECT SUPPORT
Updates to or building new assets after project completion.
SERVICES OVERVIEW
Below is the list of services I offer. Every project is unique, your project may be one or a combination of many these.
BRAND STRATEGY
Brand strategy is the first step in figuring out the who, what, where, and why of your business. It’s key to creating a strong brand identity. A clear strategy acts like a roadmap, guiding your brand to perform at its best.
Services offered:
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Brand Positioning
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Naming
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Tagline Creation
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Competitor Analysis
BRAND IDENTITY
Your brand identity is the visual way your strategy, purpose, values, and personality come together. It’s more than just a logo; it’s a complete look that makes your business stand out in the market.
Services offered:
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Brand Identity
(Typeface selection / colour palette / tone of voice / imagery) -
Logo Design
-
Brand Guidelines
BRAND REFRESH
If your brand needs a refresh or a design update, I can help. Whether it’s modernising your logo or refining your visual style, a simple tidy-up can make a big impact, keeping your brand fresh, consistent and resonating with your audience.
Services offered:
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Brand Tidy up
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Brand Refresh
GRAPHIC DESIGN
Graphic design covers a wide range of services. Thoughtful design ensures your brand always looks its best across all your materials. Custom designs are tailored to meet the specific needs of your business.
Services offered:
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Stationary Packages
(Business Cards / Letterheads / Comp Slips / Invoices) -
Packaging
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Icon Creation
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Asset Design
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Merchandising
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Product Development
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Print Materials
(Flyers / Booklets / Leave Behinds) -
Event Graphics
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Illustrations
DIGITAL DESIGN
Digital design ensures your business stays consistent and on-brand, building trust and recognition across all customer touchpoints—from websites and social media to email marketing. This creates a seamless experience that strengthens your brand’s value and impact.
Services offered:
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Website Design
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Prototype Mockups (visuals)
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Campaign Materials
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Marketing Collateral
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Digital Assets
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Social Media Assets
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Branded Digital Templates
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(PPT, Word, Keynote)
CUSTOMER SERVICE DESIGN
Keep your customers coming back for more by enhancing your customer experience through streamlined service design. We optimise every touchpoint in your service offerings to ensure exceptional delivery and customer satisfaction.
Services offered:
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Brand Positioning
-
Current state analysis
(What does it look like now and where are the gaps) -
Future state mapping
(Turning gaps into opportunities) -
Prototype development
(Create and test new customer service ideas)
PERSONALISATION
Bespoke graphics for your personal events, including personalised branding, custom mood boards, and event collateral, along with visual mock-ups - perfect to share with suppliers to get exactly what you want!
Examples:
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Personalised Logo or Monogram
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Themeboard or Moodboard
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Event Collateral Design
(Invitations, posters, banners, name tags, programs, social media graphics etc) -
End of Life booklets
-
Menu Design
TRUSTED PARTNERS
I concentrate on my core strengths, and for everything else, I draw on a trusted network of skilled partners.
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Photographers
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Typographers
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Illustrators
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Copywriters
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3D Modelling
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Motion Graphics
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Retouching
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Media Builders
(Websites/Apps)
Got an idea
not on the list?
Ask AWAY!
I love a challenge and always eager to try my hand at new things, but if I can’t help, I might be able connect you with someone who can.
PROJECT EXAMPLES
Tailored to suit your specific needs.
START UP PACKAGE EXAMPLE
Ideal for new businesses looking to establish their brand identity.
This could be:
Logo Design: Custom logo with 2-3 initial concepts and 1-2 rounds of revisions.
Basic Brand Guidelines: A simple guide covering logo usage, colour palette, and typography.
Business Card Design: Unique design to match your brand.
Collateral Design: Suite of visual mockups to demonstrate your brand's potential.
Social Media Kit: 5 images to promote your brand for Facebook, Instagram, LinkedIn.
Print-Ready Files: Files ready for industry standards and printers.
THESE TYPES OF PROJECTS GENERALLY START FROM ABOUT $1500
ASSET CREATION EXAMPLE
For growing businesses looking to enhance their marketing materials and online presence.
This could be:
Campaign Messaging: Copywriting for Websites, flyers and advertising slogans.
Marketing Collateral: Design of 1 -3 pieces, such as brochures, flyers, posters, or postcards.
Digital Template: Branded PPT or Word template to create easy to update and printout collateral.
Social Media Assets: 1 -6 pieces of bespoke graphics for posts and stories.
Merchandise Design: 2-6 Concepts and visual mockups to demonstrate your brand's potential.
Print-Ready Files: Print-ready files that meet industry standards and printer specifications.
PROJECTS LIKE THESE TYPICALLY START AT AROUND $600
FRESH START PACKAGE EXAMPLE
For businesses looking to refresh their identity, optimise their brand and customer experience.
This could be:
Brand Audit: Evaluate and refine your brand identity to ensure consistency and alignment with business goals.
Competitor Analysis: Identify key competitors, assess their strengths and weaknesses, and highlight opportunities for your brand to stand out.
Brand Redesign: Complete rebranding with new logo, colour palette, typography, tone of voice and brand imagery.
Brand Guidelines: Detailed guide including logo usage, colour palette, typography, and imagery style.
Service Design Strategy: A detailed plan to enhance customer experience, satisfaction.
Custom Design: Redesign of your current products eg: Stationary, Website look & feel, Packaging, Marketing Materials, Social Media graphics, Signage, Merchandise etc
Print-Ready Files Print-ready files that meet industry standards and printer specifications.
Supplier Coordination: Working with suppliers to ensure your designs are accurately produced.
THESE TYPES OF PROJECTS GENERALLY START FROM ABOUT $3000
PACKAGING DESIGN PACKAGE EXAMPLE
Create attractive, functional, and consistent packaging that draws in customers and strengthens brand identity.
This could be:
Packaging Design: Bespoke packaging solution with 3 initial concepts and 2 rounds of revisions.
Mockups and Prototypes: Visualise your packaging before production.
Packaging Guidelines: Guide outlining design specifications, material choices, and print effects.
Print-Ready Files: Print-ready files that meet industry standards and printer specifications.
Supplier Coordination: Working with suppliers to ensure your designs are accurately produced.
THESE TYPES OF PROJECTS GENERALLY START FROM ABOUT $1500
PERSONAL EVENT PACKAGE EXAMPLE
Bespoke graphics for all your personal events.
This could be:
Event Branding: Personalised logo/icon and theme.
Mood Boards: Custom mood board based around your theme, look & feel.
Collateral Design: Invitations, posters, banners, name tags, programs, social media graphics, tote bags, gifts, etc.
Mockups and Prototypes: Visualise your event merchandise - perfect to share with suppliers to get exactly what you want!
Print-Ready Files: Print-ready files that meet industry standards and printer specifications.
PROJECTS LIKE THESE TYPICALLY START AT AROUND $600
"WHAT I THOUGHT WOULD BE A TIMELY AND COSTLY EXERCISE TURNED OUT TO BE ONE THAT NOT ONLY MET THE ALLOCATED TIME AND BUDGET, BUT ALLOWED ME TO ACCURATELY LOOK AT THE BUSINESS, AND MATERIALISE WHAT I HAD ALWAYS BEEN THINKING! IT’S HARD ENOUGH STARTING A NEW BUSINESS, BUT YOU MADE THE WHOLE PROCESS A DELIGHT."CHARLES COLLINGWOOD-BOOTS - FILETTO FILETTI